Google Webmaster follows a long list of guidelines on how to optimize your website. Google rarely changed its rules over the years. Recently, the Webmaster witnessed some updates on its guidelines. It’s quite interesting to see what has been added as well as changed.

With Donald Trump finally winning the US Presidency, there has been a lot of hustle. One of the biggest concerns has been Trump’s threat to US companies for outsourcing jobs abroad. During the election campaign he frequently warned 35 per cent import tariff

Let’s think of some of the leading companies like Apple, Mercedes or McDonald’s. The first thing that comes to our minds is their logo. They are that memorable! Business Logos are much more than just symbols.

Change is the only constant factor in the universe. It is inevitable and embracing it is the best solution. In the last two decades, the world has witnessed a lot of change.

One of the popular philosophies of Marketing followed in recent times is the 360 degree digital marketing.  But what does it really imply?

Corporate events have become an integral part of modern advertising. Across the globe, business summits, product launches, customer engagement programs and trade fairs attract a lot of professionals, investors, entrepreneurs, advertisers and media professionals.

The concept of monetizing your website traffic is not a new one. There are numerous channels which can be used to bring revenue to your website. Google paid advertisements is one of the most powerful and reliable source of online revenue generation.

There have been significant changes around the world in the past few months. There were a lot of speculations about the American elections and we feared the worst. Surprisingly, most of us were right since there has been a massive cut down on outsourcing and immigration in the United States.

In the competitive world of 2017, everyone is looking for channels to make money. The world of internet marketing has given a lot of scope to its patrons to generate revenue with binary outcomes. Google and Yahoo give equal opportunities to sellers and associates to make the most out of the online boom!

The transition from a PC or Laptop to a mobile phone was perhaps the biggest quantifiable change in consumer technology in the last 2 years. Even a few years back, digital agencies would incite businesses to build websites and start marketing their products across the search engines.

In 2017, you need three things to succeed in business – technology, strategy and manpower. Individually these parameters are interdependent on each other and play a key role in determining business outcomes. If we try to measure the impact of each vertical independently on a given business model, maximum results would put them at the same level.

Let us begin our discussion with a simple answer to the above question – Massive! In 2017, it is a mandate for all businesses to have an online presence. We will refrain from making a clichéd statement asking all business owners to go online.