It’s important for every business to understand that digital integration is not just a new term but an imperative one in the digi world. As content is the only fuel that drives result to a business; the marketers need to understand the performance of the content on different channels.

One of the popular philosophies of Marketing followed in recent times is the 360 degree digital marketing.  But what does it really imply?

The year 2016 has been the year of technological revelations. Although, the revolution started way back in the early 1990s, the effect took place much later. Of course, we are talking about smartphones and mobile apps which have been a by-product of modern computing and telecom.