A few years back, the concept of a mere online presence created a magical effect on the mind of business owners and decision makers. Businesses willingly embraced the first wave of digitization with websites pitched by startup web development companies, reputed digital agencies and brand management companies.

One of the popular philosophies of Marketing followed in recent times is the 360 degree digital marketing.  But what does it really imply?

The year 2016 has been the year of technological revelations. Although, the revolution started way back in the early 1990s, the effect took place much later. Of course, we are talking about smartphones and mobile apps which have been a by-product of modern computing and telecom.