10 years back, the statement made headlines across the world. Steve Jobs was very optimistic about the Apple products which were lined up as a phone, an iPod and a web device. Till date, we have witnessed 10 models and iOS updates to take it to the next level of mobile experience. Till date, not even a single mobile phone has been able to bring about a transformational experience like the iPhone. It stands tall and deserves to take the position of authority in a competitive market where there is a new entrant every second.

Social media has become one of the most powerful channels of branding and communications. In 2017, digital marketing has become an inseparable segment of branding and corporate identity. Starting from the Fortune 500 companies to the startups, everyone needs an online presence. For some it is the gateway to a better targeted customer group, while for others, it is just about staying on top.

You are a business owner or an important decision maker for a business. At the end of every month, you are concerned about your ROI. Profit is the only factor which will help you sustain in an extremely competitive environment where your competitors are trying to stick their necks out in front of a selected group of customers. Irrespective of the size or nature of your business, the visibility of your brand name is an extremely important parameter. It helps your customers know your business better and creates better opportunities for your business.

In the modern business environment, smart phones are playing a major role in accelerating business outcomes. Starting from the simplest tasks like messaging, emails and phone calls to the more technology centric activities like file transfer, content management and VOIP sessions, smart phones are enabling businesses and customers to easily communicate with each other on a global scale.

Action leads to thought and thoughts lead to action. This is not an idealistic approach towards life; rather this is the essence of mindful action. What is the use of taking an action when it does not have clear cut vision or purpose?

The top positions are held by the best in business. Be it our favorite sports shoe or our morning cup of brew, the top 10 mentions always have familiar names like Nike or Nescafe. Our readers might have a different choice!

Marketing is a science! Yes, this is an appropriate term to describe one of the most powerful forces in the world of business. Take a look around and you will understand the role it plays in our lives. In the morning, we wake up and take a look at our watches.

Content Management System is the buzz word in recent times. It is an application that allows you to create, accomplish and maintain web pages concurrently functioning on a single interface. CMS involves two elements namely, content management application and content delivery application.

For something as important as a brand entity, the logo design process would involve deep thinking, creativity and lots of planning. In other words, you do not just sit down and start crafting a logo while watching your favorite TV series.

Marketing world has known Pay per click for a long time. It has been a hot topic for a decade and marketers who advertised on the search engines have found it to be immensely profitable.

People now days turn to the Internet for the solution of almost any kind of information. For users to visit your company page for that particular data, you need to ensure your brand has a powerful presence online. Websites represent your company’s traits and products.

An appealing first impression is a key to building relationships.People always look for integrity and reliability, which they consequently expect to be reflected in their first impressions. The same thought even applies when it comes to businesses and their products.