Business Marketing with Google Place
- April 7, 2017
These days it is not enough to just build a website. Besides SEO, social media marketing, designing, or content marketing, it is also important to get your business listed in Google Places. To explicate in simple words, Google places help you to get listed on Google Maps. It might seem very simple but its benefits are overwhelming. It is a free service offered by Google. Hence, all you have to do is put a little time and effort to build your business profile. For startups or small businesses that do not have a website yet, it is highly effective in creating an online presence.
How does Google listing work?
Listing on Google Places is similar to business listing on any web page.
• First, you need to provide your business details such as name, phone number, description and location for listing your profile.
• Once it is done, the listing will start appearing in Google search results. Google Places focuses on local searches. That is why the results restricted to your local area. Say, a Google user is looking for a service provider in San Diego. Then Google will provide a list of service providers nearby to user’s location including yours if it is near them. Once the user finds you, the Google listing will hence give the user more information about your services.
• Your commercial location appearing on the Maps is a huge advantage from the business perspective. Your potential customers can now know the exact location of your office. This indirectly helps in spreading brand awareness.
• One of the most important aspects of Google listings is that people can post reviews about your business. It helps you in identifying the areas of improvement. Good reviews make your business look more genuine and improve brand reputation. Further replying to these reviews promotes customer engagement. Appreciating customers is very important for retaining them.
So basically, marketing your business with Google Places is vital for your business because it gives you more visibility and builds a good relationship with your customer. It is cost-effective and requires no time. So why not take advantage of it?
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