In 2017, you need three things to succeed in business – technology, strategy and manpower. Individually these parameters are interdependent on each other and play a key role in determining business outcomes. If we try to measure the impact of each vertical independently on a given business model, maximum results would put them at the same level.

Let us begin our discussion with a simple answer to the above question – Massive! In 2017, it is a mandate for all businesses to have an online presence. We will refrain from making a clichéd statement asking all business owners to go online.

Think about the difference between a highly compelling design and an ordinary design! If the first one attracts 200 customers, the latter would attract only a few. We are living in a fiercely competitive market where every virtual space of the internet is occupied by one business or the other.

Steve Jobs deserves a lot of credit for bringing Apple into our lives. A true genius and innovator, he has ushered a new chapter in our lives. Macbooks and iPhones have a huge demand in the markets.

In 2017, most businesses have embraced online marketing to overcome challenges in their local markets. Let us focus on the 2016 Global Mobile Survey on Consumer Behavioral Patterns conducted by Deloitte Consulting. Most people own a smartphone. Thus, the propensity of buyers to purchase new smart phones is evidently low.

If you think responsive designs are only about enhancing the user experience of your mobile phone users, then you are probably missing out on the bigger picture of advertising. Forget the Digital signage industry; websites can be showcased across several giant platforms to attract the attention of viewers in selected scenarios.

Chat Bots! You are not very familiar with this term, are you? In 2017, this will be the talk of the town. Already, this topic has featured in the leading tech magazines across the world and you would be surprised to know that it would be one of the first instances of Artificial Intelligence directly influencing our consumer behavior.

Twitter moments are the latest modification to the existing model of this unique social media platform. Facebook as quite prompt in introducing this feature which allows business and personal users to share their experiences in front of their targeted audience. Twitter is significantly different from other social platforms but it has become a great network of B2B and B2C connectivity