How 2016 Digital Marketing is Different from that of 2015?
- August 11, 2016
What you have taught from digital market five years back is pretty much outdated now. Online trends move fast- what’s up before must fall down some day. When you’re in this mix you can’t move on the same path for always. You need to change you direction, adopt new technologies to live to tell the tale.
So you might be wondering how to be updated, right? Well, all you need to do is to feed your brain happening in this digi world to predict the forthcoming. While it’s not possible to assume 100% but you can extrapolate the digital momentum.
In 2015, what you have hauled out as your marketing essentials would be different in 2016. After crossing more than half phase of this year, VT Designz has narrowed down to some of the exponentially demanding factors. Let’s take a look on the predictive 2016 digital marketing trends.
Competitors are spending more on social media ads than next year:
We all know that social media has become a fundamental of every online brand. They consider extending their budget more for social media ads to capture more audience. Latest surveys reported of almost 70% companies are up to re-budgeting for online expenditures.
Setting up Omni-channel experience:
Have you heard of it yet? If yes then you’re already at the forefront of trends otherwise there are hundreds you would come across by googling it. We like the explanation of Aaron Agius. He said- it is a “multichannel sales approach that provides the customer with an integrated shopping experience. The customer can be shopping online from a desktop or mobile device, or by telephone, or in a bricks and mortar store and the experience would be seamless”. In short, you can get hold of user experience by analyzing their browsing history and activities through your app or other integrated modes spanned across multiple channels.
Video is the hottest feature in digital advertising:
You have hands on experience in promoting your brand video on YouTube and sharing in social media sites but this practice could be shift to different level. With Google testing video ads in their PPC ad section which is soon to be debuted and Facebook has already launched paid video ads, video promotion is definitely the hottest pick.
Brand content that tells consumer experience:
You tend to incline on a product or service more once you get positive reviews from your buddy. This is what most brands are about to use to their advantages. Brands use their consumer experience as content and let them share on various social media podiums like YouTube, Facebook, and Twitter etc.
Organic social media marketing to complement social ads:
Social media ad is no doubt on the top priority list but then again most marketers tend to look on the point that is cost-effective. Here comes organic social media tactics to increase their online presence by promoting entertaining as well as useful graphic and textual content.
Instagram is a place that’s more than posting selfies:
We live in a world where graphic presentation stimulates us more than anything. Instagram will soon become a place where businesses will explore more potential outcomes as it is going to offer paid advertisement to all brands. We suggest you to get yourself prepared from now on.
Content remarketing for potential turnovers:
We all are very used to with content marketing but how many of us have done content remarketing? While we all have been writing blogs, newsletters, whitepapers, we don’t know how to convert viewers into consumers. This is when content remarketing steps in. Content remarketing is nothing but retargeting your audience and representing your content in an entertaining mode or highlighting something interesting.
How 2015 digital marketing trend is different in this year?
In 2015 most of the marketing predictions were centered on social media. Marketers were more concerned about which social means are useful. But today, it is more important to know your audience along with their behavior in different social platforms than deciding which platform is useful. The crux of the story is online marketing is centered to audience and their needs.
Now, you’re probably chalking out and thinking how to channelize this whole bucket of new possibilities into potential ways. But at the end always remember what’s in today could get out of scene when digital marketing comes in consideration.
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